Case studies


Pearl - Successful recruitment in the Rocher Group

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Co-design over four months with the Rocher project team to co-construct each of the training modules


Creation of a detailed pedagogical scenario for the animators.


Conduct a pilot session with the co-design team to adjust the training


Two-day train-the-trainer sessions with identified internal trainers.


Concrete results for the Rocher Group

Successful recruitment within the Rocher Group

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You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy