Optimization of field sales activity
Quantitative analysis of the results store by store, of the de-medianized costs inherent to each visit.
Recommendation in terms of store coverage and rate of visits.
A sales force better focused on major issues (more department store visits) and spacing out visits to locations far from transportation hubs.
The precise quantitative analysis allowed us to question habits linked to a false perception of costs. +15% increase in sales /n-1 on pilot country.
In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.
You will also learn how to make yourself happy by developing new contacts at all levels in organizations.
How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?
Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.