Optimize your sales activity with AI
Introduction
Artificial Intelligence is profoundly transforming the world of sales and marketing. Today, it is no longer confined to large technology companies: it has become a powerful tool for optimizing prospecting, personalizing customer interactions and improving sales performance.
The aim of this training course is to help you discover how AI can help you gain efficiency, precision and relevance in your sales approach. Together, we'll explore the tools, strategies and best practices for integrating AI into your day-to-day business and turning it into a real growth lever.

What is the training content?
During this course, you will learn about the following topics:
- Discovering what AI is today
- The fundamentals of AI
- Why is AI essential for salespeople today?
- Sales tools (CRM, Chatbots, Voicebots, Email automation, Chatgpt, Copilot, etc.)
- Learn how to make relevant prompts
- AI-related legislation
- AI biases
Objectives
As an AI-enabled sales person, you will be able to :
- Master the basics of AI and its applications in sales: you'll understand how artificial intelligence works and its added value in the sales process, so you can better choose and use the right tools for your business.
- Optimize your prospecting and customer follow-up: you'll learn how to leverage AI to identify your prospects more effectively, qualify your leads and personalize your interactions to maximize your chances of conversion.
- Improve your efficiency and decision-making: you'll discover how AI can help you analyze trends, anticipate customer needs and automate certain tasks to gain in productivity and commercial relevance.
Training dates and locations
Our training sessions are available all year round, face-to-face in Paris and in all regions of France thanks to our network of expert trainers and coaches, as well as in hybrid or even 100% distance learning. In our IA training for sales reps , we provide all the resources you need to ensure an optimal, high-quality learning path. Depending on the type of support you choose, you'll have access to video courses given by certified coach-trainers, face-to-face sessions to support your teams, and even personalized sessions with an expert coach.
Contact us for upcoming training dates and locations near you.
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
In short, Inéa Conseil is :
- 16 years of experience : Discover our history
- Field studies and case studies
- Performance improvement workshops
- Individual, results-oriented coaching, with a review and ongoing support.
- Innovative teaching tools
- My Coach" mobile learning application
- Certifying e-learning sessions for distance learning at your own pace
- Face-to-face training in Paris and throughout France
Target audience and prerequisites
This training course is aimed at anyone in the commercial world who wants to optimize their business with the help of artificial intelligence. No specific knowledge of AI is required to take part in this course.
The course is open to all. The disability advisor can help you adapt the course to your needs.
The skills you will acquire
- Understand the fundamentals of AI, discovering how AI is revolutionizing the commercial world and how to harness it to your advantage.
- Optimize prospecting and lead generation, by learning how to effectively identify and target your prospects using AI tools, to maximize your sales opportunities.
- Personalize your sales approach, using AI to adapt to the specific needs of each customer and boost your sales impact.
- Improve your productivity and decision-making, by harnessing the analytics and automation offered by AI.
- Optimize communication with faster responses tailored to your employees' needs.
How can I finance my training?
Several financing options are available for our certification course:
- The Personal Training Account (CPF).
- Opérateurs de Compétences (OPCO).
- France Travail.
- Your company's skills development plan.
If you would like to find out more about how we can finance your training, please visit our dedicated page, where a contact form is available.
Our guarantees
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
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