Store sales
This course is designed to meet the challenges posed by the transformation of the sales profession, particularly with regard to digitalization. It validates the skills required to welcome and sell in a sales environment: welcoming and advising customers, adopting the right posture and promoting a good customer experience, communicating on social networks and selling using digital tools.
Contents
Topics covered
- Boutique salessuccess
-Prioritizing store tasks
-Attracting and retaining customers
-Using digital tools
-The levers of influence
-Adapting to customers' personalities
The course is composed of videos of good practices andillustrations via short and synthetic scenarios (good / bad practice).
We'll support you every step of the way, with a presentation of the platform and answers to your questions. You'll also benefit from personalized support from an expert trainer and sales representative, with practical exercises based on situations you may encounter.
The content of the individual sessions is defined with you to best meet your needs.
Results
After completing this boutique sales training course, you'll be able to welcome your customers and identify their needs, advise them at the point of sale, and conduct and conclude the sales interview using influencing techniques. You'll also be able to use digital tools to communicate, attract and sell to customers. This training course will enable you to manage your time more effectively and increase your efficiency in the store.
Successfully greeting and selling in a store
You will be able to welcome the customer in the store/boutique, and to sell face to face and remotely. You will be able to understand the customer's needs and propose an adapted solution, deal with their objections and systematically conclude your sales.
Adapting to the culture and personality of your interlocutor
The training will also allow you to better communicate with people of different cultures and personalities, to manage the handicap situations of your customers, and to react efficiently in case of conflicts and customer complaints.
Discover digital tools during the sale
You will be able to use digital tools (e.g. iPad, social networks, website) before, during and after your sales to better discover needs, argue, deal with objections and close.
Average participant rating over the past 5 years (NPS = Net Promoter Score):
- Very positive assessment rate (Very Good-Excellent / >4/5): 87.5%.
- NPS : 43
Validated skills
Certification
The training leads to the certification :
Inéa Conseil's "Développer les relations et les ventes en magasin avec le numérique" (RS6239) validates the skills required to welcome and sell in a retail environment: welcoming and advising customers, adopting the right posture and promoting a good customer experience, communicating on social networks and selling using digital tools.
This certification training is particularly adapted to salespeople working in a sales area (boutique, specialized shopping center...) who wish to complete their reception and sales skills with a digital dimension.
This certification was registered in the Répertoire Spécifique by our organization (Inéa Conseil) on 25-01-2023, with an expiry date of 25/01/2026.
Assessment methods:
All certification tests take place at the end of the training course. Both tests have the same coefficient.
Test 1: Written situation (drafting a written report)
Test 2: Practical oral simulation of a store reception and sales situation
More information on certification and detailed tests here : France Compétences
Certification admission rate :
Overall certification rate (admitted/candidates): 100%.
Rate of files sent for catch-up (catch-up/candidates): 0%.
Inéa certification rate (Inéa admitted/Inéa candidates): 100%.
This certification cannot be partially validated.
Prerequisites
Target audience and pre-requisites: this certification training is intended for salespeople who wish to complete their reception and sales skills using digital technology.
An interview will be conducted with one of our consultants when you register to ensure that the training is adapted to your needs.
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DISABILITY
Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Successfully greeting customers in a boutique : Riens du Tout
An old-fashioned and unwelcoming department store, where the staff works in a dilettante way, the Grandes Galeries is not doing well. Hence the decision of the managers to appoint a new CEO, whose mission will be to bring the store out of its slump, failing which it will be closed. Modern management methods and staff motivation are on the dashing director's agenda.
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