Store sales

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Store sales

This certification course addresses the challenges of transforming the sales profession to facilitate changes in working methods and organization (digital tools, etc.).

It validates the sales skills ...

Contents

Chapter 1 - Welcome
Chapter 2 - Successful merchandising
Chapter 3 - Making a success of your sales in the store
Chapter 4 - Prioritizing your tasks in the store
Chapter 5 - Attracting and retaining customers
Chapter 6 - Using digital tools
Chapter 7 - Levers of influence
Chapter 8 - Adapting to the customer's personality

Results

Successfully greeting and selling in a store
You will be able to welcome the customer in the store/boutique, and to sell face to face and remotely. You will be able to understand the customer's needs and propose an adapted solution, deal with their objections and systematically conclude your sales.

Adapting to the culture and personality of your interlocutor
The training will also allow you to better communicate with people of different cultures and personalities, to manage the handicap situations of your customers, and to react efficiently in case of conflicts and customer complaints.

Discover digital tools during the sale
You will be able to use digital tools (e.g. iPad, social networks, website) before, during and after your sales to better discover needs, argue, deal with objections and close.

Validated skills

Validated skills:

The certification "Developing relations and sales in stores with digital technology (CP-FFP)" responds to the challenges of the transformation of the sales professions, particularly with regard to digitalization. It validates the skills of reception and sales in a commercial space: welcoming and advising customers, adopting a posture and promoting a good customer experience. It also includes skills related to communication on social networks and sales using digital tools.

You will be able to welcome the customer in a store or boutique, as well as sell face to face or remotely. You will be able to understand the customer's needs and propose an adapted solution, deal with their objections and systematically conclude your sales. The training will also allow you to better communicate with people from different cultures and personalities and to effectively manage conflicts and customer complaints.

Following this training, you will be able to welcome your customers and identify their needs, to advise the customer at the point of sale, to carry out and conclude the sales interview thanks to influence techniques. You will also be able to use digital tools to communicate, attract and sell to customers. This training will allow you to better manage your time in order to be more efficient in the store.

Certification

The training leads to the certification :

The training leads to the certification "Developing relationships and sales in stores with digital tools" from Inéa Conseil. It validates the skills of welcoming and selling in a commercial space: welcoming and advising customers, adopting their posture and promoting a good customer experience. It also includes skills related to communication on social networks and selling with digital tools.

This certification training is particularly adapted to salespeople who wish to complete their reception and sales skills with the help of digital technology.

More information on the certification here: France Compétences

Prerequisites

Target audience and pre-requisites: this certification training is intended for salespeople who wish to complete their reception and sales skills using digital technology.

An interview will be conducted with one of our consultants when you register to ensure that the training is adapted to your needs.

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Explore the needs

Key phase of the appointment. Ask questions to analyze needs.

Identify the best targets

Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.

Inéa Conseil

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DISABILITY
Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr

Learn in a fun way with film clips

Successfully greeting customers in a boutique : Riens du Tout

An old-fashioned and unwelcoming department store, where the staff works in a dilettante way, the Grandes Galeries is not doing well. Hence the decision of the managers to appoint a new CEO, whose mission will be to bring the store out of its slump, failing which it will be closed. Modern management methods and staff motivation are on the dashing director's agenda.

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Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy