Develop your sales strategically

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Develop your strategic sales

The training allows to understand the stakes of a good sales strategy. Participants will be able to improve their negotiation skills by optimizing their sales skills in order to develop a better brand image and better customer relations.


Chapter 1 - Understanding the Strategic Process

Chapter 2 - Becoming aware of your sales approach during a complex sale

Chapter 3 - Making the most of your client portfolio

Chapter 4 - Determining Priority Sales and Negotiation Objectives

Chapter 5 - Avoiding Unbalanced and Unproductive Relationships with Clients

Chapter 6 - Using the Win/Win Matrix in Negotiations

Chapter 7 - Defining and Using the Four Players in Complex Selling

Chapter 8 - Best Practices in Strategic Analysis

Chapter 9 - Identifying Barriers and Solutions

Chapter 10 - Best practices to increase impact with the final decision maker

Chapter 11 - Updating Strategic Action Plans

Chapter 12 - Adapting Good Practices to Client Characteristics


Optimization of sales tools and their application to important customers

Know how to use a strategic analysis to identify obstacles and improve the action plan

Using an effective negotiating position

To make the best sale possible thanks to an appreciable position for the salesman in order to increase his impact with the customer

Improvement of the Company/Customer relationship

Develop a relationship of trust through customer management

Validated skills

The training allows you to understand the stakes of a good strategy in order to sell effectively.

Validated skills:

  • Develop its business and consolidate its positions with key customers.
  • Increase the likelihood of a successful conclusion to important deals.
  • Understand and master the complex purchasing decision processes.
  • Optimize the use of sales time and the qualification of the customer portfolio.
  • Acquire individual and collective best practices to master strategic sales.
  • Determine throughout the sales process the best actions to take.


Target audience and prerequisites: Sales representatives

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

Our guarantees

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of coaches

Our clients testify

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Explore the needs

Key phase of the appointment. Ask questions to analyze needs.

Identify the best targets

Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.

Inéa Conseil

Discover the missions and methods of Inéa Conseil

our online training platform

Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Argumentation- Remotivation - Sunday Hell

Three excerpts are particularly noteworthy because each corresponds to a training promise. The three sequences in question therefore illustrate the following themes: team mobilization, management of divas, and encouraging team spirit before an important match.

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

Persistence to get an appointment - Wall Street

Getting past the assistant's roadblock: one of the first hurdles anyone faces when trying to prospect! In this first excerpt, Bud is confronted with it and brilliantly demonstrates how to get around the obstacle!

Grow your business

Discover the book that will give you the keys to successful selling.

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Ready to develop new skills? 🚀

We'll spend 30 minutes clarifying your project together!

➤ We offer you a quick discussion to define the course best suited toyour situation .

➤ It's completely free and without obligation: simply fill in this form.

You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy