The training allows you to understand the stakes of a good strategy in order to sell effectively.
Optimization of sales tools and their application to important customers
Know how to use a strategic analysis to identify obstacles and improve the action plan
Using an effective negotiating position
To make the best sale possible thanks to an appreciable position for the salesman in order to increase his impact with the customer
Improvement of the Company/Customer relationship
Develop a relationship of trust through customer management
Chapter 1 - Understanding the Strategic Process
Chapter 2 - Becoming aware of your sales approach during a complex sale
Chapter 3 - Making the most of your client portfolio
Chapter 4 - Determining Priority Sales and Negotiation Objectives
Chapter 5 - Avoiding Unbalanced and Unproductive Relationships with Clients
Chapter 6 - Using the Win/Win Matrix in Negotiations
Chapter 7 - Defining and Using the Four Players in Complex Selling
Chapter 8 - Best Practices in Strategic Analysis
Chapter 9 - Identifying Barriers and Solutions
Chapter 10 - Best practices to increase impact with the final decision maker
Chapter 11 - Updating Strategic Action Plans
Chapter 12 - Adapting Good Practices to Client Characteristics
Target audience and prerequisites: Sales representatives
How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.
Key phase of the appointment. Ask questions to analyze needs.
Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.
Discover the missions and methods of Inéa Conseil
Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.
Olivier Jacob, disability consultant: 0147203146 - firstname.lastname@example.org
Discover the book that will give you the keys to successful selling.
In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.
You will also learn how to make yourself happy by developing new contacts at all levels in organizations.
How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?
Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.