Company and customers - commercial relations

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Perfecting the Commercial Relationship

The training allows to understand the stakes of a strategic position in order to achieve its commercial objectives and develop good relationships with customers. It helps the collaborator understand and use the right tactics to set up good commercial practices.


Chapter 1 - Mastering the Basics of Sales Tactics

Chapter 2 - Developing Active Listening Skills

Chapter 3 - Understanding Customer Needs

Chapter 4 - Determining the Importance of Strategy in the Business Process

Chapter 5 - Assigning Roles and Determining Priority Business Positions

Chapter 6 - Making a Successful Case

Chapter 7 - Preparing, Analyzing and Monitoring Interviews

Chapter 8 - Maintaining the Relationship


Acquisition of good business practices

Know how to conduct an interview and develop your sales skills

Manage and grow the client portfolio effectively

Master sales tactics to best meet the needs of the customer

Strengthening the company's position with customers or prospects

Becoming necessary for the success of the client's business or meeting the needs of the prospect

Validated skills

The training allows to understand the stakes of a good relationship between salesman and customer in a commercial objective

Validated skills:

  • Understand the different aspects of the commercial relationship.
  • Acquire a rigorous approach to preparing, conducting and following up on sales meetings.
  • Perfect and train your commercial communication with different customer profiles.
  • Master the strategic and tactical aspects of the commercial process in your business.


Target audience and prerequisites: Sales representatives

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

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Explore the needs

Key phase of the appointment. Ask questions to analyze needs.

Identify the best targets

Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.

Inéa Conseil

Discover the missions and methods of Inéa Conseil

our online training platform

Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

Grow your business

Discover the book that will give you the keys to successful selling.

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Ready to develop new skills? 🚀

We'll spend 30 minutes clarifying your project together!

➤ We offer you a quick discussion to define the course best suited toyour situation .

➤ It's completely free and without obligation: simply fill in this form.

You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy