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Succeed in your international customer relations

The training includes the aspects to consider when dealing with foreign customers. The training illustrates the different business cultures around the world to adapt to the demand.


Chapter 1 - Integrating and Respecting International Hospitality Standards
Chapter 2 - Understanding the Concept of Culture
Chapter 3 - Challenging Images
Chapter 4 - Practicing More Active Listening
Chapter 5 - Understanding the cultural specificities of clients:

- North American customers

- Japanese customers

- Chinese customers

- Russian customers


Optimize your brand image
Learn how to use your relationships to improve your brand image

Develop the international clientele
Expand its customer base on a larger scale while adapting to it

Improve customer understanding
Identify and adapt selling to customers from different cultures

Validated skills

This training allows participants to understand the issues and acquire the skills necessary for the international development of a company.

Validated skills:

  • Be aware of the different expectations of customers depending on their culture.
  • Improve reception standards.
  • Acquire a welcoming posture adapted to each culture.


Target audience and pre-requisites: salespeople

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

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Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

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Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy