B2B sales meeting

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BtoB Sales

Numerous profiles with no sales training are increasingly in demand to develop the company's business, including consultants in consultancy firms or experts in companies offering products or technical solutions.

This certified training course provides skills such as developing a prospecting pitch and the ability to manage prospects, detecting customer needs and conducting a sales meeting to close a deal on their products and services. It also covers the keys to integrating this sales approach into your day-to-day work, thanks to a follow-up process and appropriate time management.


Chapter 1 - The importance of the salesperson
Chapter 2 - Successful prospecting
Chapter 3 - Making a Successful Client Appointment
Chapter 4 - Maintaining the customer relationship
Chapter 5 - Using Digital Tools
Chapter 6 - Negotiating successfully
Chapter 7 - Dealing with difficult situations
Chapter 8 - Developing your offer and marketing
Chapter 9 - Adapting to the customer's personality


Develop new contacts
Learn the best prospecting techniques used by large groups. In the digital age, save time by using social networks while maintaining your real networks

Become the trusted partner of your clients
You will learn the most modern influence techniques to put them at the service of the commercial conversation. Learn how to maintain a long-term relationship of trust, and keep your customers for life

Increase your sales
Thanks to our expert techniques, finally get results. Optimize your time, develop your networks, multiply your client meetings and increase your turnover


Evaluation of the participants (NPS = Net Promoter Score):

  • Very positive assessment rate (Very Good-Excellent / >4/5): 87.5%.
  • NPS : 43


Validated skills


The course leads to certification:
The "BtoB Sales" certification (RS6241) is designed for people in non-sales roles (consultants, experts, engineers...), who are required to take responsibility for selling their own offers and solutions to prospects and customers.

It validates commercial and negotiation skills in the context of selling to companies: prospecting for new customers, sales talks, organizing one's commercial activity and selling to major accounts for a non-commercial audience. It also includes a remote sales dimension through the use of social selling and new communication tools.

This certification was registered in the Répertoire Spécifique by our organization (Inéa Conseil) on 25-01-2023.

More information on the certification here: France Compétences


Target audience and pre-requisites: this certification course is intended for people who have a non-sales function in a company (consultants, experts, engineers, etc.), and who are required to take responsibility for selling their offers and solutions to prospects and customers.

Prerequisite: 2 years of professional experience

An interview will be conducted with one of our consultants when you register to ensure that the training is adapted to your needs.

Our guarantees

Our team
of coaches

Our clients testify

Listen to our podcasts now

Explore the needs

Key phase of the appointment. Ask questions to analyze needs.

Identify the best targets

Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.

Inéa Conseil

Discover the missions and methods of Inéa Conseil

our online training platform

Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr

Learn in a fun way with film clips

Helping your partner find his or her potential for success - The Legend of Bagger Vance

Lesson on "finding your authentic swing" and presentation of the coach plus 2nd excerpt, on the Field: coaching

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

Grow your business

Discover the book that will give you the keys to successful selling.

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