Adapt your behavior to the psychology of your customers

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Adapt your behavior to the client's psychology

This training responds to the communication challenges faced by companies in order to understand the customer and to be able to respond to his needs more effectively. This training offers the possibility to develop one's ability to adapt to different types of profiles and to set up long-term relationships.


Chapter 1 - Introduction to Process Com applied to sales
Chapter 2 - The basics of adapting your sales to the customer's personality
Chapter 3 - Recognizing personality styles
Chapter 4 - Acquire keys to develop effective relationships with customers
Chapter 5 - Understanding what the customer's language tells us
Chapter 6 - Responding to Specific Objections


Improve customer relations and satisfaction
Know how to communicate and understand the customer

Optimize customer listening to better identify their needs
Understand their motivations and buying obstacles

Adapt your ability to understand the profiles of the different actors
Get to know yourself, understand your personality and that of others

Validated skills

This training allows you to improve your customer communication skills. It aims to promote better listening to their needs in order to respond more effectively.

Validated skills:

  • Understand the personality structure according to the Process Com model.
  • Deepen the understanding of customer needs.
  • Dealing with difficult customer situations.


Target audience and prerequisites: sales force, customer relations

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

Our guarantees

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Key phase of the appointment. Ask questions to analyze needs.

Inéa Conseil

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our online training platform

Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

Successfully greeting customers in a boutique : Riens du Tout

An old-fashioned and unwelcoming department store, where the staff works in a dilettante way, the Grandes Galeries is not doing well. Hence the decision of the managers to appoint a new CEO, whose mission will be to bring the store out of its slump, failing which it will be closed. Modern management methods and staff motivation are on the dashing director's agenda.

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Ready to develop new skills? 🚀

We'll spend 30 minutes clarifying your project together!

➤ We offer you a quick discussion to define the course best suited toyour situation .

➤ It's completely free and without obligation: simply fill in this form.

You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy