Train the trainer

Create a mailing to develop your contacts (extract from the book "Faites grandir votre business" - Olivier Jacob)

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To be noticed by new contacts while they are receiving numerous solicitations, take care of the structure of your mailing. 

The mailing or sending of mass e-mails to many recipients shows low rates of concretization. Some service providers can offer you to entrust them with the realization and sending of mailings on a base that they have developed. On average, they manage to obtain completion rates of around 0.4 to 1 per thousand. If you offer value-added content and an engaging structure, you can significantly improve the effectiveness of your campaigns. 

Structure your letter around the interlocutor's concerns in order to interest him/her. For example, you can use the following framework: 

You, us, you+us.  

This presentation ensures that you address the concerns of your target (you), tell them what you can bring to them (us), and then what you can do together (you+us). 

Method sheet - How to make effective use of the mailing? 

  1. I develop value-added content that is consistent with my target audience. 
  1. I encourage concrete action by scheduling a series of emails or a sales tunnel. 
  1. I communicate regularly to be present when my interlocutor needs a partner for his project. 
  1. I avoid wearing out my base and pushing my interlocutors to "blacklist" me. 

You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy