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Building Clients for Life

Building Clients for Life

The training responds to the needs of companies to create long-term customer relationships.


Validated skills:

  • Develop business with existing customers and prospects.
  • Develop your relational heritage.
  • Improve the impact of your interviews.
  • Position yourself as an advisor at the highest level.


Develop long-term relationships with clients

Build long term relationships of trust over a long time scale

Develop your credibility at the

Understand the need to develop your reputation to strengthen long-term relationships

Expand the scope of interventions on high potential clients

Know how to engage more relationships with trusted partners for sustainable capitalization


Chapter 1 - Determining the priority sales objectives and final objectives of any negotiation

Chapter 2 - Understanding the Different Roles in Multi-Partner Selling

Chapter 3 - Defining the Importance of Strategy

Chapter 4 - Establishing the Challenges of Complex Selling

Chapter 5 - Defining the Situation and Identifying a Buy Position

Chapter 6 - Knowing your key accounts: SWOT, sociogram

Chapter 7 - Conducting a Strategic Analysis of Key Accounts

Chapter 8 - Strategic Action Plans on Own Business


Target audience and prerequisites: Sales people, consultants

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

Our guarantees

Our team
of coaches

Our clients testify

Listen to our podcasts now

Explore the needs

Key phase of the appointment. Ask questions to analyze needs.

Appointment by phone

The telephone is still very useful.

Differentiate yourself

Helping the other person to choose a partner.

our online training platform

Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Helping your partner find his or her potential for success - The Legend of Bagger Vance

Lesson on "finding your authentic swing" and presentation of the coach plus 2nd excerpt, on the Field: coaching

Persistence to get an appointment - Wall Street

Getting past the assistant's roadblock: one of the first hurdles anyone faces when trying to prospect! In this first excerpt, Bud is confronted with it and brilliantly demonstrates how to get around the obstacle!

A no is never final: 1492

From a business performance perspective, it is the beginning of the film that catches the eye, especially the scenes where Columbus sells his project to the various members of the government.

Book your online training

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You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy