BtoB Sales
This certification responds to the strong need for sales skills to support the development of companies in the context of digital transition and the evolution of professions. It validates commercial and negotiation skills in the context of sales to companies: prospecting for new customers, sales talks, organizing one's commercial activity and selling to key accounts for a non-sales audience. It also includes a remote sales dimension through the use of social selling and new communication tools.
Contents
Chapter 1 - The importance of the salesperson
Chapter 2 - Successful prospecting
Chapter 3 - Successful customer meetings
Chapter 4 - Maintaining customer relations
Chapter 5 - Using digital tools
Chapter 6 - Selling to key accounts
Chapter 7 - Successful negotiation
Chapter 8 - Dealing with difficult situations
Chapter 9 - Developing your offer and marketing
Chapter 10 - Adapting to the customer's personality
Results
Develop new contacts
Soak up the best prospecting techniques used by major groups. In the digital age, save time by using social networks while maintaining your real networks.
Become your customers' trusted partner
You'll learn how to use the latest influence techniques to enhance your sales talks. Learn how to maintain a relationship of trust over the long term, and keep your customers for life.
Increase your sales
Get results with our expert techniques. Optimize your time, develop your networks, increase your customer meetings and boost your sales.
Evaluation of the participants (NPS = Net Promoter Score):
- Very positive assessment rate (Very Good-Excellent / >4/5): 87.5%.
- NPS : 43
Validated skills
Certification
The training leads to certification:
"BtoB Sales (CP-FFP)." This certification is aimed at people in non-sales roles within companies, who are required to take part in sales development initiatives (consultants, experts, engineers, etc.).
It validates commercial and negotiation skills in the context of selling to companies: prospecting for new customers, sales talks, organizing one's commercial activity and selling to major accounts for a non-commercial audience. It also includes a remote sales dimension through the use of social selling and new communication tools.
More information on the certification here: France Compétences
Prerequisites
Target audience and pre-requisites: this certification course is intended for people who have a non-sales function in a company and who are required to participate in sales development activities (consultants, experts, engineers, etc.).
An interview will be conducted with one of our consultants when you register to ensure that the training is adapted to your needs.
Our clients testify
Listen to our podcasts now
Explore the needs
Key phase of the appointment. Ask questions to analyze needs.
Identify the best targets
Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.
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DISABILITY
Accessibility for people with disabilities: online or face-to-face PMR-accessible program. Give us a call so that we can guide you according to your disability.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Helping your partner find his or her potential for success - The Legend of Bagger Vance
Lesson on "finding your authentic swing" and presentation of the coach plus 2nd excerpt, on the Field: coaching
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
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