Sales negotiation

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Sales negotiation strategies and tactics

This training addresses the challenges of negotiating a sales contract by perfecting the strategy in place. It will allow the employee to be more assertive during a negotiation in order to meet the commercial objectives more effectively.


Chapter 1 - Defining the spirit and issues of negotiation

Chapter 2 - Preparing for the negotiation

Chapter 3 - Understanding the needs of the other person

Chapter 4 - Developing Active Listening Skills

Chapter 5 - Establishing the Different Roles of the Negotiator

Chapter 6 - Dealing with Psychological Games

Chapter 7 - Dealing with manipulation

Chapter 8 - Identifying Opportunities and Risk Factors

Chapter 9 - Creating Value

Chapter 10 - Integrating Good Negotiation Practices

Chapter 11 - Practicing Different Types of Negotiation

Chapter 12 - Winning in Negotiation



Improve leadership and negotiation skills

Personal development, confidence in the implementation of tactics

Improve the company's image with customers

Conduct good negotiations to ensure your credibility

Achieve more profitable sales for the company

Better negotiation for commercial efficiency

Validated skills

This training addresses the issues of negotiating a sales contract by perfecting the strategy put in place

Validated skills:

  • Build sustainable and beneficial partnerships.
  • Improve its positions when renewing agreements or partnerships.
  • Develop flexible strategies that adapt to the expectations of your interlocutors.
  • Master the tactical aspects of the different phases of the negotiation.
  • Find points of agreement in situations that generate rupture.


Target audience and prerequisites: Sales teams

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

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Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

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Learn in a fun way with film clips

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

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Ready to develop new skills? 🚀

We'll spend 30 minutes clarifying your project together!

➤ We offer you a quick discussion to define the course best suited toyour situation .

➤ It's completely free and without obligation: simply fill in this form.

You are an expert operating in professional services and you do not feel comfortable prospecting for new clients.

In this book, with a preface by Bertrand Dumazy, CEO of the Edenred group, you will find numerous illustrations and practical information sheets drawn from the concrete experience of specialists who have successfully developed their prospect portfolio.

You will also learn how to make yourself happy by developing new contacts at all levels in organizations.

How to target key contacts in your prospects? How to approach them? Through which channel? How do you stand out? What creative solutions should you use? How to interest your interlocutors in your subjects ? Which marketing to set up on the web ?

Here you will find answers to all these key questions to develop your business or practice as well as methodological elements for immediate implementation.

Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy