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Gaining in quality thanks to the customer vision

This training course provides an understanding of the challenges involved in using customer data to optimize management practices. The aim is to develop the company's sales performance by integrating survey tools to respond more precisely to customer demand.


Chapter 1 - Defining the principles of the performance approach
Chapter 2 - Differentiating perceptions and realities in the "mystery shopper" debriefing and in the customer barometer
Chapter 3 - Leading a quality approach using mystery shopping
Chapter 4 - Encouraging progress
Chapter 5 - Determining constructive attitudes to encourage a balanced dialogue
Chapter 6 - Knowing how to reframe customers to preserve the success of the process
Chapter 7 - Providing relevant feedback on a daily basis
Chapter 8 - Balancing the Relationship/Result


Integrate mystery shopping into team management
Know how to use mystery shopping effectively

Developing customer relations
Understand the best practices to develop customer relations

Apply effective management
Effectively coordinate mystery shopping information with management strategy

Validated skills

This training aims to integrate mystery shopping and customer feedback into team management.

Validated skills:

  • Know how to communicate the results of a mystery survey and a customer barometer.
  • Use the good practices of personal follow-up in the management of teams.
  • To stimulate the teams' desire to improve customer relations.
  • Use results effectively to motivate teams.


Target audience and prerequisites: managers, quality managers

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

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Identify the best targets

Identify the best targets to make targeting more effective. Discover the example of facebook, and the identification of targets.

Differentiate yourself

Helping the other person to choose a partner.

our online training platform

Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

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Price kindle format: 9,99€
Price paperback: 19,50

Number of pages: 188
Author: Olivier Jacob
Preface: Bertrand Dumazy