Develop your key account sales

The training leads to the certification: "Key Account Sales (CP-FFP)" which attests to the skills of sales development with key accounts.

Download the training sheet

Chapter 1 - Strategic Selling: Complex and Simple

Chapter 2 - Successful targeting: the ideal customer

Chapter 3 - Building an Account Plan and Conducting the Meeting

Chapter 4 - Keepingin touch with our interlocutor

Chapter 5 - Making a success of your pitch elevator

Chapter 6 - Developing our clients' business

Chapter 7 - Better organize and manage your account with the CRM!

Results

Prospect effectively

Prospecting at a high level, especially through your network, making and closing sales and building a long-term relationship with your customers.

Succeed in all your key account sales

You will also be able to conduct commercial negotiations and influence your interlocutors.

Evaluation of the participants (NPS = Net Promoter Score):

Very positive assessment rate (Very Good-Excellent / >4/5): 87.5%.
NPS : 43

Validated skills

➤ Training eligible for CPF!

The course leads to certification in "Key Account Sales (CP-FFP)"(RS6169), which certifies sales development skills with key accounts.

Validated skills:

Identify strategic prospects using digital prospecting methods and contact them in order to obtain commercial meetings
Analyze the client portfolio and target strategic clients using the "key account analysis" method to identify accounts to be prioritized.
Write a strategic customer analysis document and plan different actions with multiple contacts in the same company by carrying out an account plan in order to establish relationships with strategic allies in the customer.
Conduct key account sales meetings by adapting your offer to the customer's needs in order to close the sale effectively.
Identify the key information to build a response adapted to the specifications of a call for tenders by underlining the value brought.
Present a structured presentation in response to a call for tenders, using a persuasive strategy to win the tender.

Certification

The course leads to certification in "Key Account Sales (CP-FFP)", which certifies sales development skills with key accounts.
This certification was registered in the Répertoire Spécifique by our organization (Inéa Conseil) on 23-11-2022.

Prerequisites

Target audience and pre-requisites: this certification course is intended for salespeople wishing to move into key account sales.

How to access: an interview will be conducted with one of our consultants when you register to ensure that the training is adapted to your needs.

Our guarantees
quality

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of coaches

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DISABILITY
Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr

Learn in a fun way with film clips

Argumentation- Remotivation - Sunday Hell

Three excerpts are particularly noteworthy because each corresponds to a training promise. The three sequences in question therefore illustrate the following themes: team mobilization, management of divas, and encouraging team spirit before an important match.

Unite your team: Hoosiers

The coach gathers his team in the locker room and tries to mobilize them towards team spirit. He does not hesitate to lose so that the team values are respected