➤ Training eligible for CPF!
The training leads to the certification: "Key Account Sales (CP-FFP)" which attests to the skills of sales development with key accounts.
Validated skills:
- Identify strategic prospects using digital prospecting methods and contact them in order to obtain commercial meetings
- Analyze the client portfolio and target strategic clients using the "key account analysis" method to identify accounts to be prioritized.
- Write a strategic customer analysis document and plan different actions with multiple contacts in the same company by carrying out an account plan in order to establish relationships with strategic allies in the customer.
- Conduct key account sales meetings by adapting your offer to the customer's needs in order to close the sale effectively.
- Identify the key information to build a response adapted to the specifications of a call for tenders by underlining the value brought.
- Present a structured presentation in response to a call for tenders, using a persuasive strategy to win the tender.