Sales Management Training
What is sales management?
The day-to-day work of a Sales Manager is complex. often acting as an intermediary between the sales and marketing departments and the sales teams, not forgetting the customer. Within the company, he/she is the responsible forsales efficiency. The Sales Manager supports his teams in achieving their sales targets. They must know how to deal with the various stakeholders such as the customer, sales teams, suppliers, marketing and sales departments, and financial teams, to optimize sales profitability. Sales management training is essential in this new economic context, which is transforming the way we sell. which is transforming the way we sell.
New technologies and societal transformations are leading to changes in consumer needs. Whereas in the 2000s, it was all about the product, today, sales is effective when we return to the fundamentals of sales, namely the customer. Training employees and their managers in new sales approaches and techniques is crucial to meeting the new challenges facing companies.
▶ Read this article where Olivier Jacob, Sales and Management Expert
explains how to speed up the sales process:
"Nine strategies for speeding up the sales process"
What is the content of the Sales Management course?
Discover our Sales Management course
The Sales Manager is both a Team Manager but also oftenin direct contact with customers. This implies the mastery of multi-disciplinary skills skills in customer relations leadership, team management and BtoB sales. BtoB or BtoC sales. The Sales Manager dowe be equipped with the skills lui to deal with difficult situations in managing employees, suppliers or customers more generally. Inéa Conseil is thus positioned as a privileged partner to support you in this training, so that you can continue to build resilient, high-performance human teams and organizations.
Discover our Sales Management training course, designed to measure and monitor your team's sales performance. Support your to help them adapt to customer demands and identify the right approach to follow to achieve objectives.
The Sales Management course focuses on 7 areas:
- Identify your employees' strengths and areas for improvement in sales
- Coaching sales team members effectively
- Train your sales force to apply company processes and best practices
- Support the salesperson in analyzing his position and levers of action with a complex customer
- Adding value to your sales force during a difficult negotiation with a customer
- Mobilize your team on sales priorities
- Lead the implementation of a strategy with field sales representatives and top management.
Each module in this training program is designed to equip you with the tools and techniques you need to excel in your managerial role. Inéa Conseil guarantees quality sessions tailored to your specific needs.
What you need to achieve to become a Sales Manager
On completion of this Sales Management course, you will be able to :
- Develop lasting relationships with the company's customers
- Better delegate and trust your sales team
- Work as a team with marketing and sales teams
- Coaching employees in the field
- Developing emotional intelligence and coping with difficult situations
- Building team and customer loyalty
- Improve sales efficiency by mastering communication tools
- Optimizing sales techniques: selling more and better
- Adapting your behavior to your interlocutors
Training dates and locations
Our Sales Management training sessions are available all year round , as face-to-face courses in Paris and in all regions thanks to our network of expert trainers and coaches, as hybrid courses and even 100% distance learning. We provide all the resources needed to ensure an optimal, high-quality learning experience. Depending on the support formula, we offer a range of resources including video courses, physical interventions to accompany your teams, and even personalized coaching sessions with an expert coach.
Contact us for upcoming training dates and locations near you.
Why choose Inéa Conseil?
Inéa Conseil is a training training organization recognized for its expertise in management and skills development. Since 2008, we have trained over than 2 000 people a year, including employees of major companies and private individuals. Our innovative teaching methods, including video learning and filmed scenarios, guarantee an enriching and effective learning experience.
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In short, Inéa Conseil is :
- 16 years of experience : Discover our history
- Field studies and case studies
- Performance improvement workshops
- Individual, results-oriented coaching, with a review and ongoing support.
- Innovative teaching tools
- My Coach" mobile learning application
- Certifying e-learning sessions for distance learning at your own pace
- Experienced, leading management trainers
- Face-to-face training in Paris and throughout France
Who should attend?
No prerequisites are required to follow this course. The Sales Management program is designed for salespeople and sales team managers.
The course is open to all. The disability advisor can help you adapt the course to your needs.
To acquire certification "Performance Management in a context of change" certification and benefit fromCPF eligibility, a minimum of two years' professional experience is required , the content of which will then be adapted to match the certification.
The skills you will acquire
During this course, you will learn to :
- Developing your sales coaching skills
- Strengthen your team management skills
- Improving communication within the working group
- Coordinate sales actions and improve team relations
- Measure and develop employees' strengths and weaknesses
- Better support for customers throughout the entire process
- Adopting situational management
- Identify different types of customers
- Managing conflict situations
- Negotiate in line with your objectives and the customer's needs
- Motivating your teams to excel
- Increasing sales by mastering individual motivation and performance
Get certified
At the end of thisSales Management training course , you will receive Inéa Conseil certification.
If you're looking for state-recognized certification, we suggest you take the "Performance Management in a Context of Change" course . It can be adapted and modified to suit your specific needs. This training leads to a certification registered in the Répertoire Spécifique (RS6238) by our organization on 25-01-2023, with an expiry date of 25/01/2025.
To find out about possible combinations and benefit from tailor-made career development, don't hesitate to contact one of our educational consultants.
Our formulas
At Inéa Conseil, there are 4 formulas described below, and we also develop customized programs according to your needs and budget. The formulas include coaching with an expert, as well as training modules that can be followed face-to-face, on a hybrid basis or completely remotely:
Impulse Pack : 1,150 € offering 1 coaching session and 20 hours of training
Pack Décollage: €1,950 offering 3 to 5 coaching sessions and 30 hours of training
Pack Décollage+: €2,950 offering 6 to 8 coaching sessions and 40 hours of training
Propulsion Pack: €4,400 offering 12 to 14 coaching sessions and 40 hours of training.
For companies wishing to train their managers in sales management, we can develop a tailor-made offer.
Please contact one of our training consultants to discuss your training project.
How can I finance my training?
Our satisfaction rate
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We are recognized by the industry and regarded as indispensable by our customers. This is reflected in our satisfaction rate, which exceeds 95%.
For this training course, our assessment rate is very positive (very good / excellent) at 93%. |
Our customers trust us. So why shouldn't you?
Read participants' reviews on Verified Reviews
Our advice
How to become a good Sales Manager
His main objective is to ensure that the sales team meets or exceeds the sales targets set by the company. To achieve this, they must analyze sales data, identify growth opportunities and draw up action plans to maximize revenues. The Sales Manager is also a Coach for his team, motivating Salespeople, training them in new sales techniques and helping them to overcome obstacles. Thanks to our training program at Inéa Conseil, you can quickly build your sales management skills by benefiting from the expertise of our coaches and real-life situations. We offer quality training that prepares you to meet the challenges of the field effectively. The Sales Manager also plays a key role in communication between management and the sales team, translating the company's strategic objectives into concrete actions in the field. Finally, he or she must ensure customer satisfaction and loyalty. The Sales Manager is therefore a key player in the company's growth, combining strategy, leadership and sales expertise.
How do you become a Sales Manager?
To become a Sales Manager, it is generally advisable to follow an academic path oriented towards commerce, management or marketing. A bac+3 level degree, such as a Bachelor's degree in Commerce, Management or Marketing, is often a solid starting point. However, to move into positions of responsibility, a degree at bac+5 level is often required, such as a Master's in Sales Management, Business Administration or Sales Strategy. These courses provide skills in management, sales strategy, negotiation and customer relationship management. Inéa Conseil offers training programs that enable you to develop these skills rapidly, thanks to teaching based on real-life situations and the support of expert coaches. Our programs are designed to give you the hands-on, immersive experience you need to succeed in sales management. It's also possible to climb the corporate ladder from a sales position, provided you demonstrate leadership skills and the ability to achieve objectives. Ongoing or specialized training courses, such as those offered by Inéa Conseil, can also play a key role in the acquisition of key sales management skills, keeping up to date with the latest sales techniques and market strategies.
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DISABILITY
Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.
Olivier Jacob, disability consultant: 0147203146 - contact@ineaconseil.fr
Learn in a fun way with film clips
Making a good sales pitch Tin Men
This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.
Unite your team: Hoosiers
The coach gathers his team in the locker room and tries to mobilize them towards team spirit. He does not hesitate to lose so that the team values are respected
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