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Coaching of sales teams

Understand and measure the sales capacity of its teams in order to match the sales objectives with the skills of its teams. Develop the adaptation of the sales team to the customer's needs and identify the right approach to follow in order to achieve the objectives.


Chapter 1 - How to coach your salesperson effectively during a coaching day
Chapter 2 - Helping the salesperson to effectively use the reference system of good sales practices adapted to the company
Chapter 3 - Helping the sales assistant to determine his strong points and points for improvement in his communication and sales organization
Chapter 4 - Helping the salesperson to analyze his position and his levers of action with a "complex" customer
Chapter 5 - Knowing how to support and add value to his salesperson during a difficult negotiation with a customer
Chapter 6 - Knowing how to mobilize your salesperson on your commercial priorities and on your areas of progress


Develop your sales coaching skills
Strengthen your know-how and skills to manage a team more effectively

Improve team communication
Coordinate sales actions and improve team relations

Measure and develop the company's sales skills
Understand strengths and weaknesses to tailor the sales force to the customer in order to improve results

Validated skills

This training responds to the challenges of optimizing the sales force by improving team performance.

Validated skills:

  • Improve the performance of your salespeople through coaching.
  • Establish sales methods adapted to the company.
    Establish a progress approach by setting up good analysis practices to identify action priorities.
  • Helping your salesperson succeed with hard sales.
  • Mobilize its salespeople on business priorities.


Target audience and prerequisites: sales people, sales team managers

How to access: contact us by phone or via the contact form, an interview will be carried out with one of our advisors during your registration to validate that the training is adapted to your needs. Following the interview, we will decide on the training dates.

Our guarantees

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of coaches

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Accessibility for people with disabilities: online or in-person PMR accessible program. Call us so that we can orient you according to your handicap situation.

Olivier Jacob, disability consultant: 0147203146 -

Learn in a fun way with film clips

Making a good sales pitch Tin Men

This comedy is inevitably close to caricature. Obviously, it does not lack scenes where we see our salesmen in action. The one that follows can give ideas to develop original and effective hooks.

Unite your team: Hoosiers

The coach gathers his team in the locker room and tries to mobilize them towards team spirit. He does not hesitate to lose so that the team values are respected

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Author: Olivier Jacob
Preface: Bertrand Dumazy